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Beyond the economic toll, spas are cherished gathering spaces for women, and being able to return to them is especially cathartic after emerging from an emotionally taxing lockdown. "Even though spa businesses were not considered essential during the mandatory shutdown, for many, it is the only way for them to de-stress and get through the Damned If You Do And Damned If You Don’t Shirt, anxiety, and fear that the pandemic has placed upon the world," explains Yvetta Young, owner of the Respire Massage & Spa in Atlanta, Georgia. So too stresses Amy Ling Lin, founder of New York's first vegan nail salon, Sundays. "Salons are an affordable luxury for weekly self-care rituals and help people feel good about doing something for themselves," explains Lin. "You go to the same salon and you see others there, it is almost like a community center for people to gather and not feel alone."