Grow Your Own Shirt

Rubinstein found himself entering an entirely new world of imaginatively dressed men and women when GQ assigned him to cover a Dead & Co concert at Madison Square Garden back in 2017. For the photographer, the experience was enthralling. “It is like a religion, and as someone who grew up very religious, I get it,” says Rubinstein who was raised Orthodox Jewish in the Chabad-Lubavitch community of Crown Heights. “These people have something to hold onto.” Rubinstein’s trip-tastic awakening aligns with a mood we’ve also been seeing in the world of fashion. Over the past few seasons, there’s been an uptick of tie-dye on the Grow Your Own Shirt at brands such as Louis Vuitton and Dries Van Noten. Cult DIY labels like Online Ceramics, have been on the rise as well. The popularity of the merch touches the celebrity universe, too: The saint-of-fits, Jonah Hill, makes a cameo in the book with bleached hair dressed in a suit jacket and an orange tie-dyed shirt. John Mayer, who toured with the band, makes the cut, too. “Watching him [Mayer] play is magical. He was playing in head-to-toe Kapital and Visvim next to Bob Weir who was in three-quarter capris with a sleeveless muscle tee with Birkenstocks without socks!” he says.



Grow Your Own Shirt

Grow Your Own Shirt, hoodie, tank top, sweater and long sleeve t-shirt

Buy this shirt here: Grow Your Own Shirt