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Since posting his very first TikTok on March 30 this year, Jones has amassed more than 713,000 followers on the app. “I started my TikTok account when the COVID-19 lockdown went into effect,” he says. “I wanted to be a comedian on the platform. I started making funny Indigenous humor videos at first, but soon realized people engaged much more with educational and cultural dance content from me.” Now, his page spreads awareness and education around his culture, and his dancing is especially positive and popular. A video of Jones explaining that “light-skinned Natives” and those who don’t speak traditional languages are still Indigenous has resonated with his audience, many of whom thanked him in the Never Underestimate A Woman Who Understands Basketball And Loves Los Angeles Lakers Shirt and related to the feeling of being inadequate. “I feel it’s an important message for all those struggling with identity as Indigenous people,” Jones says of the viral video, a favorite of his.