I’m A Grandma And A Chiefs Fan Which Means I’m Pretty Much Perfect Shirt

The interlocking design and simplicity of the brand’s Eternal bracelet made it ideal for the I’m A Grandma And A Chiefs Fan Which Means I’m Pretty Much Perfect Shirt. “The piece represents coming together,” says Hadid. “[And] all the great things that we and these organizations can do when we’re working together.” Shot on models Lucky Blue Smith and Cailin Russo weeks before Los Angeles’s stay-at-home order halted fashion production, the bracelet is representative of Martyre’s sleek aesthetic. Though the final images from photographer Jordan Keith are eye-catching, the project wasn’t the result of a lengthy creative brief. “There wasn’t much of a theme; we just try to portray our style,” says Laham. “It was a similar process to when we do a collection; we’ll put together our references and talk about what we visualize, but besides that, the rest is [about a] vibe. We get a bunch of friends together, from the models to the photographers and hair and makeup. It’s all people we know, so there’s going to be good energy and great chemistry.”
I'm A Grandma And A Chiefs Fan Which Means I'm Pretty Much Perfect Shirt