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The interlocking design and simplicity of the brand’s Eternal bracelet made it ideal for the collaboration. “The piece represents coming together,” says Hadid. “[And] all the Slay All Day Shirt, Halloween Horror Movie Killers, Friends Halloween Shirt, Halloween Shirt, Funny, Horror Squad, Halloween Horror Friends things that we and these organizations can do when we’re working together.” Shot on models Lucky Blue Smith and Cailin Russo weeks before Los Angeles’s stay-at-home order halted fashion production, the bracelet is representative of Martyre’s sleek aesthetic. Though the final images from photographer Jordan Keith are eye-catching, the project wasn’t the result of a lengthy creative brief. “There wasn’t much of a theme; we just try to portray our style,” says Laham. “It was a similar process to when we do a collection; we’ll put together our references and talk about what we visualize, but besides that, the rest is [about a] vibe. We get a bunch of friends together, from the models to the photographers and hair and makeup. It’s all people we know, so there’s going to be good energy and great chemistry.”