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Asiyah Herrera lives in Boston. She was homeschooled throughout high school, so the day-to-day of her senior-year classroom experience didn’t change much. But with the pandemic, she lost a lot of freedoms that come with being 18 and living in a big city, like riding the train and meeting up with friends or going to the mall or the beach. She is spending time in quarantine with her five siblings, father, grandmother, and pregnant mother. Her uncle contracted The Tampa Bay Stanley Cup Playoffs 2020 Signatures Thank You For The Memories Shirt coronavirus but has since recovered. She was planning to attend Simmons College, a private women’s college in Boston, until the university decided to make its fall semester online. “The pandemic is nondiscriminatory, hurting businesses of all kinds just as theaters are taking a hit,” says Dan Berger, the president of Oscilloscope. “As a small business ourselves, it seemed like a particularly good opportunity to pool our resources and help other struggling businesses while also taking the film directly to the most relevant audiences.” These partnerships are the first of their kind, merging the worlds of fashion and film in an ingenious new way. In the past, places like Bergdorf Goodman or Barneys New York (RIP) might have been the backdrop for screening after-parties. Now small retailers have the opportunity to list a streaming movie alongside this season’s best-selling items.